The name and type of beer influences the design. For example Brewdog has a beer called ‘nanny state’. This has a very low alcoholic percentage associating it with an overprotective authoritarian aesthetic. The punk Brewdog branding could be disapproving of a low alcohol percentage so maybe is hinting that this is the beer for people who need to be responsible.
The beer name I was given was ‘Dark Horse’ which is a stout beer. A lot of stout beers have very dark logos like ‘Black Wytch’ by Wytchwood. However I wanted my beer logo to be eye catching so you would see it immediately at the bar. This is why I chose a yellow background but still kept a black horse in the image to continue with the dark aesthetic of stout beer