For this project, we had to brand a premium eyewear store for customers with a high disposable income. I have never done branding before, so I was unsure what to expect or how to approach the brief. I chose the name ‘Bridges’ as this is part of the glasses frame. This is also how the logo idea was generated. I found this project challenging and I struggled to convey an expensive, high-quality brand using type. However, I think the outcome was successful due to researching into other high-end brands. My research showed me that a minimalist approach would be best for expensive eyewear. This project helped me understand that type can convey much more than just the logo. I was unaware how different typefaces can represent the brand values companies have. Due to this, I chose an uppercase sans serif font, I felt that this conveyed modern, high-end glasses. Furthermore, bridges are strong structures, so I chose a capitalised font. This conveys strength which is an important brand value as customers want quality products.