For my final design, I chose to show the contrast between the natural interpretation of the title ‘flood land’ and the mechanical sound of the drum machine. I think I have achieved this using an abstract photograph of a lake and the chains inside the album. In addition, the inner sleeve is made of copper and using dye-sublimation with a graphic of a river.
I felt that my album cover needed to avoid the stereotypical 80’s trad goth’ aesthetic that is associated with Sisters of Mercy. This is why I chose blues and reds whilst avoiding completely black backgrounds and sans serif typefaces. Using a bold serif font represents the strength and power of the machinery. It also creates a more striking visual.
From the feedback I believe my album was overall a success, my peers liked the originality and creativity of my design. However, some corrections are needed to complete the album. The red graphic on the front crowds the cover and removes the surprise of the contrasting photograph inside. It was also suggested that I think of other ways to show the inner photo, for example making the image duotone or black and white. I also need to decide what stock I should use to print the album with as the paper in a regular printer doesn’t create the finish of a professionally made cover. the copper inner sleeve doesn’t feel like it is a part of the album due to the colour not matching. Despite this, I like the effect of using actual metal as it feels distinctive. An alternative could be to use the copper on the front and back of the album and the lake photograph inside. This would still show the juxtaposition between the title and sound of the music.
The back cover could be slightly improved, I could change the shades of white slightly on the tracklist so it can be made more complex. This would be engaging for the audience as it would be like a puzzle to be solved. I will also make the barcode more realistic as it doesn’t look professional. The red text at the bottom goes too far along the cover. It needs to be more discreet.
I have decided to remove the red graphic from the front of the album and make the image inside brighter. I am going to print the album on higher quality paper as it will make the colours more vibrant. Furthermore, I would like the inner sleeve to still be made using dye-sublimation but on aluminum. This will fit the colour palette of the album effectively and make it feel more like one piece. Also, the aluminum won’t have all the creases and scratches that are on the copper so the graphic will look cleaner and professionally done.